About BestIsMe.Org
A child said the words. The work finally made sense.
Best Is Me started as a family moment. It became an applied research platform built around a simple responsibility: look harder before accepting an incomplete answer, then use what you learn to make better decisions for yourself, your family, your work, and your community.
The work now spans independent research, Root Cause Investigation, professional education, employer programs, clinical and healthcare strategy, speaking, public advocacy, and independent local reporting. The local reporting is free and kept apart from every paid service. The foundation has never changed. Understanding should lead somewhere.
The Origin
Best Is Me — a story of divine intervention.
Listening to Our Children
“Daddy … Best is Me.”
“Best is Me” started when my daughter overheard my wife and me talking. For years I had wanted to build a root-cause clinic, but I kept running into the same concern: I did not want to create something meaningful that ordinary people could not afford.
One evening, with finances stretched and progress frustratingly slow, the conversation turned to what I was really trying to build. I told my wife that I wanted a legacy to leave behind, not only for our children. Then I said out loud that I wanted to do something better.
My daughter walked over at that exact moment and said, “Daddy … Best is Me.”
Time stopped. The name was not produced in a branding meeting. It arrived through my child while I was trying to explain what the work was supposed to become. To me, that moment felt like divine intervention.
The Next Morning
Sun. Sky. Grass. A child outside.
The next morning my daughter handed me a drawing. It was simple: a child in the elements, sun above her, blue sky, grass, flowers, and her proud father watching over her.
The picture said more than a pitch deck, protocol, or business plan could. A child had drawn the conditions adults keep making more complicated: daylight, nature, movement, family, safety, and someone paying attention.
I still come back to that picture when the work gets too technical. Biophysics, mitochondrial function, environmental exposure, clinical research, zoning, healthcare strategy, and public policy can become dense very quickly. The reason to understand them is still visible in that drawing.
We are supposed to leave our children an environment in which becoming their best is easier, not harder.
The Foundation
Children are always listening. It is time we listened to our children.
They learn the environment before they learn the explanation.
Children learn from what adults normalize. They notice whether we go outside, how late the lights stay on, what appears on the table, whether we sleep, whether we move, whether we know our neighbors, what we buy, what we tolerate, and whether we investigate something that does not make sense.
Sun, sky, grass, clean water, real food, darkness at night, family, community, movement, and enough quiet to recover should not become luxury wellness products. They are part of the biological environment every generation inherits from the one before it.
The foundation of Best Is Me is therefore larger than an individual health program. Better health decisions at home matter. So do the decisions that shape schools, streets, businesses, healthcare, infrastructure, and the towns children grow up in.
The Investigation Deepened
The work became personal before it became public.
Before Best Is Me
Years inside healthcare created one kind of perspective.
I had already spent years around medicine, medical research, clinical trials, patient recruitment, healthcare technology, physician education, digital strategy, product adoption, and commercialization.
That work taught me how studies are designed, how patients move through protocols, how technology enters healthcare, how evidence becomes communication, and how an idea can change as it passes from the research team to the patient.
Then I Became the Patient
The fragments stopped being good enough.
Years of deteriorating health, cancer, long-COVID complications, metabolic problems, pain, poor sleep, and unanswered questions forced the investigation closer to home.
Specialists could explain pieces. Tests could describe individual moments. Published papers could answer the question they had been designed to ask. The missing context was often sitting between those pieces: chronology, environment, participant biology, medications and supplements, light, sleep, metabolism, recovery, and the cumulative conditions surrounding the person.
What Best Is Me Became
One research method. Different places to apply it.
The work widened because the same missing-context problem kept appearing in individual health, clinical research, professional education, business, and local decisions.
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Research
Follow the question farther.
Read primary studies, chase references, compare adjacent fields, examine populations and exclusions, and separate what the evidence measured from what later summaries assumed.
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Individuals
Put the chronology back together.
Root Cause Investigation applies the research method to a complicated individual history when symptoms, labs, interventions, exposures, and timing have been separated into disconnected pieces.
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Practitioners
Translate research into better interpretation.
Professional education examines chronology, host context, evidence boundaries, overlooked interactions, and the questions that can change how a case or intervention is understood.
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Employers
Protect human capacity.
Employer and executive work connects health, sleep, environment, recovery, cognition, performance, implementation, and the biological conditions people bring into work each day.
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Industry
Return the patient to the research problem.
Clinical and healthcare strategy applies the same thinking to protocol design, participant biology, recruitment, evidence interpretation, product strategy, scientific communication, and adoption.
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Community
Bring research into the public square.
Advocacy turns technical research, environmental questions, zoning, infrastructure, and public records into material residents can understand before local decisions become permanent.
The Method
Find what is missing. Put the context back. See whether it changes the decision.
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Find the Gap
Notice what the familiar answer cannot explain.
Contradictions, unexplained chronology, excluded populations, narrow endpoints, missing environmental conditions, and unanswered patient questions often reveal where the investigation stopped.
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Trace It
Go beyond the excerpt.
Read the methods, references, older literature, adjacent fields, biological mechanisms, real-world cases, and assumptions the final summary may have compressed away.
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Translate It
Return the real person and environment.
Timing, light, sleep, food, movement, water, stress, medications, supplements, metabolic state, prior interventions, and cumulative exposure can change what a finding means in practice.
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Validate It
Ask whether the insight changed something that matters.
A useful explanation should improve the next question, the next decision, the design of an intervention, the ability to recover, or the quality of the outcome being pursued.
Local Reporting
The method, applied to our hometown.
In August 2026, Wallington introduced Ordinance 21. The plan for 33 acres of Main Avenue had been described as four warehouses; the ordinance would allow data centers. The method behind all of this work (find the gap, trace it, translate it, validate it) went to work on the public record: records requests, agenda versions, county filings and public meetings, published so every resident can check each claim.
On September 17, parents brought their children to the Civic Center to watch their neighbors speak to their government. That is the drawing’s lesson in civic form. Children learn what adults normalize, including whether we ask questions in public.
Wallington — The Heart of New Jersey
- Publisher
- Best Is Me LLC
- Reporter and editor
- Simon Sikorski, MD, Wallington resident
- Where it appears
- The investigation page, the Facebook page, and free posts on Missing Context
- Contact and corrections
- advocacy (at) bestisme.org
How we report
- Factual claims link to their sources wherever possible.
- Reporting, opinion and calls to action are labeled.
- Records are linked or shared free, and never sold, rented, licensed or used to market a service.
- No paid service is promoted on the reporting pages.
- Mistakes are corrected promptly and visibly, with the date.
- We don’t identify people who share information in confidence without their permission.
Founder
Simon Sikorski, MD
Simon’s background spans medicine, medical research, clinical trial recruitment, healthcare technology, digital strategy, product adoption, market development, professional education, and founder-led applied research.
Best Is Me brings those domains into one place because the same work keeps recurring: reconstruct the context, identify what has been separated, translate complexity into something usable, and move the insight toward a better decision.
Simon also reports and edits Wallington — The Heart of New Jersey, independent local reporting on his hometown.
“Best Is Me” was never supposed to mean becoming someone else. It began with a child reminding me where “better” had to start.
Applied Research. Better Outcomes.
The drawing is still the test.
Does the work help people understand more, become less dependent on fragmented answers, protect the conditions that make health possible, and leave something better for the next generation? If it does not, it has drifted too far from why Best Is Me began.